Time for a Story
Heirloom was recently asked to re-invent a logo for Interior Designers, Lauren Tracy and Cheryl Roque of Time for Design, Interiors. In my opinion, working with fellow artists is wonderful. We met for a few hours, contemplating their existing look, discussing fresh ideas and developing an approach to, not only a new logo, but an overall vision for their design company. I find this works best when you want something as simple as an event monogram, or even a new business card. Tell the artist everything you can about your problem. Spend the time to find out what you really need and want and know the difference between the two. Doing this will save you money and ultimately get better results.
Time for Design knew they wanted a more modern and sleek look. They felt it better represented the "art" they were creating inside homes. They knew they wanted to stick with their clock icon, but it needed an update.
While working on several design options, I pulled a branch from nature and added a bird to create the hands of the clock - which was a departure from the more Victorian hands they used before. Both Lauren and Cheryl liked the idea and, after a few minor tweaks of the leaves, branch direction, and little bird, they owned it.
After the new round logo was established, we agreed to create a round business card. It just made more sense and provided them with a refreshing card that will certainly be saved and remembered.
Next time you find you want to create a lasting icon, monogram or logo for your business, anniversary party, graduation gift, new baby, whatever - consider first what you want to say, and what image you want to project, and then grab an iced tea and sit down with your artist to chat for a while. It's fun and worth it.
www.timefordesign.net
